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[EN] On the Power of Words: Are you telling Your Story from Your Unique...
#88434588 / gettyimages.com As a former journalist and somebody believing in words and good writing I would love to see more marketers being convinced on the need of high quality content being written...
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[EN] The Title needs to be great – For Google and the Readers
#185282940 / gettyimages.com Don’t agree 100 %. A good headline means a lot of readers. Humans do care about good headlines – as Google does. Don’t see the conflict. Headlines always have to be great:...
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[DE] Content Marketing richtig gemacht – mehr als neuer schwammiger Begriff
#184269648 / gettyimages.com Content Marketing ist derzeit in aller Munde. Also in den Mündern der Marketiers. Die potentiellen Kunden sollen (und wollen?) durch tolle Inhalte überzeugt werden. Falk...
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[EN] Crappy Content? The Business Case for Professional Writers
#172257057 / gettyimages.com I strongly believe in professional writing and good style – even or in particular in Marketing for IT. Check out this piece on crappy content and professional writing: Did...
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[EN] Old Marketing Playbooks are dead – We need YOU, Social, Content and PR Guys
What is Inbound Marketing? – by HubSpot I am a strong believer in quality content and try to push that as much as I can. My recent German language blog entry on Content Marketing will be live in...
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[EN] Does Content Marketing Replace the Seller?
#166085865 / gettyimages.com What a question. I hear my colleagues from Sales screaming. My 2 cents: In Complex B2B sales with a complex customer journey we will need the seller for sure. But even...
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[EN] Forget Inbound – Unbound your Marketing
Gleanster Research just published their evaluation of Marketing Automation offerings and Ian Michiels their CEO makes the following statement on Inbound Marketing: Forget inbound – unbound your...
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[EN] More than just a Vague Concept – Getting Content Marketing right
Content marketing is currently on everyone’s lips – that is to say, on marketers’ lips. Customers are apparently just waiting to be won over with great new content. Critics are quick to decry content...
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[EN] Content Marketing: It’s about engaging with the 94 percent of Traffic...
#109439010 / gettyimages.com Focus on quality content, engage with influencers, start conversations, earn mentions … About a year ago, we analyzed 310 million website visits. Our research showed that a...
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[EN] Marketers: 85 % of the Business Executives prefer Text when making...
Content Marketing (in conjunction with Digital Marketing) are hot at this very moment. And of course Marketing Departments are discussing, how much and which content to create. Obviously in the age of...
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[DE] Weltweit führende Belanglosigkeit: Corporate Blog als...
StefanP.:Sehr valide Analyse von Gunnar Sohn und der zitierten Michaela Brand zur Problematik (und oft dem Elend) von Corporate Blogs! Originally posted on Ich sag mal: Schönwetter-Posen bringen keinen...
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[EN] How valuable is your Homepage? How valuable is your Web Site?
#477547971 / gettyimages.com I am a bit struggling with this posting: Google is your new homepage. Every page you have is a homepage for someone. We must think beyond the traditional homepage. “The...
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[EN] 2015: You should be Blogging
#175277054 / gettyimages.com Totally agree! If you use your website to market your company, you should be blogging. If you’re not blogging, make it a point in 2015 to at least give it a try. You might...
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[EN] Marketing: Why not focus on 70% of B2B Buying Processes, which are...
A series of interesting facts and figures, which should make every marketer rethink their content offerings. A little bit black and white and banging on Marketers (while not covering the other side of...
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[EN] Lessons on Paid Media and let us respect our Customers [INFOGRAPHIC] |...
As a strong believer in good, relevant, if possible regional relevant content I do find this infographic and the findings of the survey behind it extremely useful. I do see a tendency right now to...
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[EN] Web Content Management: Finally Time to keep to Our Promise
Here’s my problem: people keep complaining to me about our current CMS. The marketing department says it won’t let them be ‘agile,’ sales say they don’t have enough leads and the IT department say...
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[EN] The Role of Social Media in B2B buyers’ decision making | CustomerThink
Some key facts and recommended read on the role of social media in B2B buyers’ decision making, which should make us think. To put this in perspective, one American university study found a massive 75%...
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